Value for money

Price: £50.00 £25.00
Value for money

Product Code: VALL37 In Stock: 100

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Value for money

With the growing abundance of bargain outlets on high streets throughout Great Britain in a time of financial austerity, in the aftershocks of the 2008 financial crash, thrifty shoppers are sucked into the vacuum in the belief they can make much needed savings with acts of false economy in sub-standard product illusions. Retail slight of hand, smoke and mirrors, manoeuvres and manipulates the faux-gold one pound coins with an easily calculable purchasing power, rattling into the tills, in exchange for a penny change and the offer of an inferior quality carrier bag for five pence to transport the inferior, product styled objects back home. The process of spending several hours to painstakingly render familiar ninety-nine pence characters in a modest, cheap-esque typeface, in black and white acrylic paint on a discount store canvas aims to subvert the notion of 'cheap' with the elevation and revaluation of low consumer culture into the realms of fine art spectacle.    

Produced from an original 30cm x 40cm, hand-painted, acrylic on canvas, this fine art giclee is printed on premium quality 308gsm Hahnemühle Photo Rag stock.

A titled, signed and dated open edition print.

Paper size 50.8cm x 40.6cm